Billboards Can Lead to Car Accidents

Billboards Can Lead to Car AccidentsBillboards on the road can lead to car accidents because it affects drivers’ emotional stimuli where people often do not realize the effects these stimuli have on their behaviors. A head researcher at the University of Alberta in Canada named Michelle Chan conducted an experiment in which she observed how participants involuntarily reacted toward billboards with negative, positive, and neutral wording, and her findings show alarming results.

“There have been studies showing that when you’re positively stimulated, your attention broadens, so you perform better when you’re in a happy mood.” she stated.

Chan wanted to have a prescreening of billboards and weening out those that may have a huge impact on drivers. However, screening billboards is a difficult task and thus, it is important that drivers remember to stay focused on the road.

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